A campaign celebrating 100 years of Disney
To celebrate Disney 100 years, 'Dare to dream' is a campaign to empower young adults age 16-30 to pursue their dreams and improve mental health. Walt Disney's dream started with a mouse. What is your dream? ' Dare to dream' campaign asks young people from age 16-30 worldwide to share their dreams with Disney and the world. The intention is to help young adults feel more connected with the world through their dreams and passion while maintaining good mental health. Users can also download their favorite childhood Disney character to their phone as their dream companion to keep mental health in check. The journey to fulfilling your dreams won't have to be lonely.
Video explaining concept below.